How to find a sponsor in 2024: The ultimate guide


Written by Julie Kerry
Le 28 February 2024

Finding a sponsor is often a major challenge for sportspeople, associations or events. But how do you go about it? How do you convince companies to support you financially or materially? In this article, we give you the keys to success.

Why look for a sponsor?

Whether you are looking for sponsors for an association or for a sportsmanSponsorship is above all a win-win partnership between two parties. On the one hand, the association or sportsperson benefits from financial aid, equipment or services that enable them to reduce their costs and improve their performance. On the other, the sponsor benefits from increased visibility with the target audience and strengthens its brand image.

What are the benefits of sponsorship?

  • For the sponsored party: financial, material or service assistance
  • For the sponsor: increased visibility, enhanced brand image

Steps to finding a sponsor

Steps to finding a sponsor

Finding sponsors may seem daunting, but there are clear steps to follow:

  1. Defining your objectives and needs
  2. Identify companies that can help you
  3. Gather relevant information on each potential sponsor
  4. Creating a convincing presentation file
  5. Contact potential sponsors and discover their interests
  6. Demonstrate professionalism during meetings

Defining your objectives and needs

Before you start looking for sponsors, it's important to clarify your objectives. What do you want from this partnership? Do you need financial assistance to reduce your costs, or do you need materials (vehicles, equipment, etc.)? These factors will enable you to target more precisely the companies that may be interested in your project.

Identify companies that can help you

Once you have defined your objectives and needs, draw up a list of companies that might be interested in your profile. Think about companies that have already sponsored projects similar to yours, as well as those whose activities are related to your field. You can also look at these companies' competitors to broaden your field of action.

Gather relevant information on each sponsor

Once you've identified companies potentially interested in your project, it's essential to gather information about each of them. Websites and social media are a mine of information for understanding the company's values and commitments, and identifying the right people to contact.

Creating a convincing presentation file

A presentation pack is an essential tool for convincing a sponsor to join you. It needs to be clear, professional and well organised to highlight your strengths.

What you need to include in your application

  • A summary of your project or sports profile
  • Your short- and long-term objectives
  • Benefits for the sponsor (visibility, brand image, etc.)
  • Examples of media coverage if you have any
  • Financial, material or service requirements
  • A description of the target audience

Highlight the values shared with the sponsor

To create a lasting partnership, it is important to highlight the values you share with the potential sponsor. These may include ethical, social or environmental commitment, or a passion for a particular sport or discipline.

Contact potential sponsors in the right tone

When contacting selected companies, be courteous and assertive. Tailor your messages to the recipient and don't hesitate to highlight the relevance of the communication media (social networks, website, press, etc.) to showcase the sponsor's investment. Be prepared to answer any questions and to explain why you think their support would be beneficial to them.

Demonstrate professionalism during meetings

Have you managed to secure a meeting with a potential sponsor? Well done! To give yourself the best chance of success, prepare for the meeting in advance:

  1. Find out more about the person you are dealing with and the company they represent;
  2. Prepare your arguments and answers to potential questions;
  3. Come along with your presentation file in paper and digital format;
  4. Remain courteous and professional throughout the appointment;
  5. Wait a few days before contacting them again to discuss possible sponsorship arrangements.

Finding sponsors is a long-term process that requires a great deal of perseverance. However, by following these tips and highlighting your strengths, you'll increase your chances of finding companies willing to support you!

Join the SubliSport family: sponsorship partnerships within your reach

At SubliSport, our vision goes beyond simply creating personalised sportswear. We aspire to forge strong links with sports teams and associations, offering unique sponsorship partnership opportunities. Our mission is to support you in your quest for sporting excellence by providing you with tailor-made equipment that reflects your identity and values. By choosing SubliSport, you are opting for a partnership based on eco-responsibility, innovation and a passion for sport.

  • Tailor-made partnerships : Tailored to your specific needs, reflecting your team spirit.
  • Innovation and quality : Benefit from the latest innovations in fabrics and designs.
  • Eco-responsibility : Get involved with a brand that respects the environment.
  • Increased visibility : Take advantage of our network to increase your visibility within the sporting community.

To find out more about our partnership opportunities and discover our range of personalised sportswearas well as our tailor-made designdon't hesitate to contact us. Together, we can work as a team to ensure the success and recognition of your sporting ambitions.

Partnership conditions

To guarantee a fruitful collaboration in line with our values of eco-responsibility, quality and innovation, certain conditions must be met:

  • Matching our values Partnership requests must be in line with our ethical and environmental commitments.
  • Commitment to sport Teams and associations must demonstrate an active and positive commitment to their sport.
  • Reach and visibility A mutually beneficial visibility must be possible through the partnership.
  • Presentation file A detailed proposal including the objectives of the partnership, the target audience and the expected benefits for both parties.

We encourage all interested teams and associations to contact us providing the details needed to assess the possibility of a partnership.

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