Circular economy _ a virtuous circle

The circular economy represents an innovative approach to a sustainable future, re-imagining the design, use and end-of-life of products to minimise their ecological footprint. This model goes beyond simply reducing environmental impacts, by also generating social and economic benefits, creating a virtuous circle for our planet.

With France producing 326 million tonnes of waste every year, the #LesBonnesHabitudes campaign is encouraging responsible consumption by encouraging people to reduce, reuse and recycle. The aim of this initiative is to establish sustainable practices in households and businesses to optimise waste management.

The textile industry is one of the most polluting, due to its massive consumption of water, the intensive use of chemicals in the treatment of fabrics, and the huge amount of waste generated. Traditional production methods and rapid fashion cycles exacerbate these problems, leading to considerable environmental impacts.