Creating your own clothing brand


Written by Julie Kerry
Le 21 April 2020

How do you create a clothing brand? It's a question that a number of creators and designers ask themselves! In our article entitled "creating sportswear", we already asked ourselves how to create a sportswear brand.

In what follows, you will see that the answers to these two questions are not so far apart.

Nevertheless, this article will focus mainly on the different stages and the mistakes not to make if you decide to set up your own clothing brand, particularly if you want to make your mark in a highly competitive market.


First of all, it's important to know that your plan to create a clothing brand should be based on a simple and justified observation, given the multitude of brands already flooding the market. To avoid wasting time and money on creating a brand, think carefully about your "storytelling", i.e. the history of your brand. A brand without a story won't capture the attention or stir the emotions of your target audience. It is therefore likely to disappear very quickly...

So before you create your clothing brand, make sure it has real... or imaginary... stories to tell; an exciting tale that will delight everyone. To do this, you need to know where your idea comes from. In case you don't have a story to tell about your brand, don't hesitate to invent one. Take inspiration from the exciting stories of great brands like Nike, Adidas or Reebok, to help you imagine your own. Your storytelling will become the branding that enhances your commercial image.


Once you have a compelling story, you can move on to the next stage of your project. In this second stage, you will position yourself and promote your brand image, in other words your branding.

Be prepared to answer a number of questions such as :

- How do you want your prospects to perceive your brand?
- What discipline would you like to take up (extreme sport, leisure sport...)?
- Will your brand be very active or will it be slow to break into the market?...
This information won't just be useful to you. It's vital! If you manage to position your clothing brand well, it will help you to anticipate and succeed in your next communication campaigns. It will also make it easier for you to design your collections.


In this section, we're going to look at the formalities to be considered when creating your clothing line. First of all, to become the owner of your brand and logo, you need to register them with the INPI. You also need to draw up a forecast budget for your expenses and the profits you expect to make. This plan will give you a clear idea of the profitability of your project. It will also enable you to choose between an investor or a specialised bank, should you need to take out a loan.

Once the formalities have been completed, you can prepare your next product range. To create your clothing brand, you need to identify which tasks you can do yourself and which you need to outsource. For the actual creation, you can choose between two solutions: creating your own designs or using the services of a fashion designer. Of course, you can also choose a clothing wholesaler and sell their products under your own name. So your choice depends on your creative abilities and your budget!


Finding a supplier is a very important step. In order to provide you with effective, high-quality solutions, our "Subli sport" brand offers you a number of options. On the one hand, it allows you to design an entire clothing line. Secondly, Subli sport can help you personalise your clothing. Contact us for more information!

Our advice:

  • Finding a catchy name for your brand is the guarantee of its commercial success.
  • Make sure that your clothing line perfectly represents your vision and your principles. For example, if you want to promote ethics, sustainable development, etc., work in this direction, so that your customers can feel your convictions through your brand.
  • Taking part in trade shows is a great way to launch your products. So think carefully about what you want to do and what products you want to take with you.
  • Don't hesitate to ask a designer friend or colleague for advice on how to bring your collection to life and promote it. People you know may have creative ideas and advice that you can use to refine your designs. But make sure you choose someone you get on well with. Just because they're your friend doesn't mean you'll always work well with them!
  • Always try to find investors who want to get involved in your clothing brand project.
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